Floki is stepping into one of the fastest-growing sports markets. Their flagship play-to-earn metaverse game, Valhalla, has become an associate sponsor of the Kerala Cricket League. The tournament will run from August 21 to September 6 at the Greenfield International Cricket Stadium, featuring six competitive teams from Kerala.
This move is not just about branding. Cricket is a dominant sport in India and has a strong following in the Middle East. Season 1 of KCL had 14 million unique viewers, and Season 2 is expected to be bigger. Valhalla will be displayed on pitch mats, perimeter boards, boundary ropes, and event backdrops, ensuring visibility throughout all 33 matches.
Why This Matters for Floki and Valhalla
- Targeted audience growth – The partnership connects Floki with cricket fans in India, UAE, Saudi Arabia, Qatar, Bahrain, Oman, and Kuwait.
- High-profile ambassadors – Indian superstar actor Mohanlal and cricket star Sanju Samson are fronting the league.
- Cross-industry reach – Sports sponsorship gives Valhalla a path to reach non-crypto gamers who might later explore Web3 gaming.
The broadcasts will run on Star Sports in India and AsianetPlus in the Middle East. For a metaverse game, this kind of traditional sports exposure is rare and powerful. Floki is clearly aiming for brand recognition beyond the crypto space, while also creating a bridge between sports fans and blockchain gaming.
📢 Official announcement from Floki:
Floki Tweet – Valhalla × Kerala Cricket League
As someone who covers meme coins closely, this is a sign Floki is building long-term visibility, not just chasing hype. They are using cultural touchpoints like cricket to bring new players into the Valhalla ecosystem.
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