Floki is ramping up its marketing game for the upcoming Valhalla mainnet launch on June 30, 2025. Starting June 16, they’re launching a massive, five‑week ad campaign on Twitch, targeting gamers across the U.S., Brazil, and Turkey.
This campaign will deliver 2.75 million premium video ads—all unskippable and clickable—focused on male gamers under 30, who make up 73% of Twitch’s 240 million monthly users. Ads will appear in high-attention zones, using Twitch’s first-party data to hit exactly the right audience.
This push on Twitch is part of a broader multi-channel effort. Floki has also secured national TV spots on Fox Business, Bloomberg, and CNBC; a Times Square billboard takeover; and a significant $50 million treasury unlock aligned with Valhalla’s mainnet launch, according to CoinGape. Their global strategy also includes sports sponsorships and a media blitz in the Philippines, Nigeria, India, and other high-growth regions
As someone who’s followed Floki since its early meme‑coin days, it’s clear they’ve shifted focus. The focus is now on building a true GameFi ecosystem, not just hype. By targeting Twitch, known for its engaged and young gaming user base, Floki aims to bring Valhalla to the masses right before launch.
🔗 Check the official repost from BSCNews here: 5‑Week Twitch Ad Campaign
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